Creative Business Coach
Big Budgets
Brave Clients
I help to turn hustling artists into trusted experts
Great work won't sell itself — You pitch for peanuts because clients don't get your true value and unique expertise. Once you clear this up, you can skip the pitches, and finally land big budgets from brave budgets.
Be The Expert—Beat The Market
Sophisticated buyers want experts, not hustlers. That's what I've learned leading 30 people, working with major TV stations globally, and helping over 2,000 studio and agency owners elevate their game. These buyers seek transformation; they invest in your expertise and rely on you to guide the creative process. Not sure of your expertise? Keep reading...
Be the expert—beat the market!
Your Expertise?
It’s in the creative process. Sophisticated buyers aren’t looking for cookie-cutter solutions or just marketing results—they pay top dollar for your unique artistic approach and guidance. Your creative process creates the commercial value they seek. Master this, and you’ll find marketing and sales become both enjoyable and effortless.
Leverage your expertise!From Hustling Artist to Trusted Expert: Why It Matters
You're an artist at heart, a business owner by day, producing great work but stuck pitching for low-budget projects. The challenge is to embrace the shift from artist to trusted expert, opening doors to bigger budgets and the high-value clients you deserve.
Hustling artists deliver stunning work, but their clients…
like to shop around- love to micromanage them
- want them pitch over and over again
- want way too much for their budgets
Experts are trusted to lead the process, so their clients…
value their creative input- trust their expertise
- come ready to take a risk
- invest more money for better results
Shortcuts hold you back!
You'll burn out trying to make it work, yet you keep trying without a clear alternative. Let me be clear—these shortcuts won't land you big budgets from brave clients; they'll only keep you stuck:
Working harder
Spending months on spec work or redesigning your website will not lead to better paying clients without highlighting expertise.
Instagram marketing
Uploading your work to social media is nice, but you won't win a 6-figure project from a social media post without insights.
Hiring a sales rep
Sales without marketing is not working. To get good leads from a rep, you still need to be able to explain your value.
The 3 Ceilings:
How I'll help you break through
Every iconic studio, agency, or artist has encountered three paradigm shifts on their road to success. Each time they hit a ceiling, they embraced new thinking to break through.
The Creative Ceiling
Sophisticated buyers aren't looking for cookie-cutter work. They want you to lead the process that reveals the unique outcome they came for.
Lead like an expert
- Learn what to say and when to say it
- Lead clients out of comfort zones
- Master creative direction
The Business Ceiling
Once you express your commercial value in simple words your status will rise, and you'll be positioned to shatter that million-$ ceiling.
Speak like an expert
- Clear positioning & messaging
- Authentic outreach & sales
- Build a Million-$ Pitch Deck
The Market Ceiling
Building market trust attracts bigger budgets from brave clients on autopilot. Once you promote yourself as the expert, people will start reaching out.
Market like an expert
- Learn to craft authentic content
- Install the Expert Marketing System
- Run organic and/or paid campaigns
What's genuinely possible?
Expand reach, gain influence
Your social media reach is important, and being seen as an expert will open you doors you didn't know existed.
Attract risk ready and brave clients
Sophisticated buyers seek partners who help to navigate the uncertainty. Learn to lead them through that process.
Gain access to bigger budgets
Many of my clients did a 5x or 10x in their project budgets within a year, doubling or tripling their profits.
Who's Marko Pfann?
The leading authority on marketing creative expertise
Since 2001
A best-selling artist
Starting out as a motion designer, in the early 2000s, Marko branded 60+ tv-stations around the globe; won 21 awards; and traveled the world as a sought-after designer.
Since 2011
A creative entrepreneur
Marko co-founded and boot-strapped a motion & brand agency from 0 to 4MIO USD in ARR within 18 months, serving gigantic tv-stations around the globe, till he sold his shares.
Since 2014
A tough, but kind coach
Marko doesn't do lukewarm motivational speeches or recycled business clichés. He delivers hard-hitting truths on business altering the way you think, addressing the unspoken.
'If you're tired of waiting for your big opportunity, and finally want to claim your spot in the market—Marko is the one you're seeking'.
Sounds great, I'm ready to talk, Marko!
Pfann GmbH, Schwärzenbach 6, 83703 Gmund am Tegernsee, Germany
© Marko Pfann — All Rights Reserved